The LinkedIn MVP.
Enquirer AI is the outbound engine of Enquirer Consulting Group.
Five things you asked for. And one you did not.
The universe
Every LinkedIn target in the segments you named. The three roles you named, doctors, nurse practitioners and office managers, plus the owner or medical director above them. Sized before we ask you for a thing.
The profiles
Which LinkedIn identities we run from. Yours, a team member's, or accounts we provide in real names as Exocel Bio representatives.
The sequence
What gets sent, in what order, written for one person at a time from their profile and their practice.
How it activates
Week by week through the first 30 days. Who does what, and where a reply goes the moment it lands.
What counts as a conversation
You did not ask for this one, Paul did. It goes in anyway, because the target we agree is worth nothing if we are arguing about the definition in week five.
The cost
Deliberately not on this deck. Dan walks the number through live on this call, so you can push on it with the person who built it in the room.
About 17,000 named decision makers in the roles that buy from you, inside about 24,400 practices.
| Segment | People on LinkedIn | Practices with a page |
|---|---|---|
| Dermatology | 20,400 | 5,800 |
| Plastic and cosmetic surgery | 9,400 | 4,300 |
| Med spa and medical aesthetics | 8,800 | 5,400 |
| Paraclinic tier*Regenerative, longevity, functional medicine, wellness | 14,700 | 8,500 |
| Hair restoration and trichology* | 440 | 300 |
| All five | 53,700 | 24,400 |
| Of those, in one of the four target rolesOwner or medical director, physician, nurse practitioner, office manager | 17,000 |
Med spas are thin on LinkedIn
Of the med spa businesses our own index holds, only about one in four shows a LinkedIn company page at all. That lane gets built on named people, never on company pages.
Hair is small, so it is hand built
The ISHRS 2025 practice census counts 291 physician members in the US and Canada, one read on how concentrated the lane is. No filter builds it properly. A person does.
The paraclinic tier is yours to define
The widest of the five and the loosest. Tell us what the revolving door looks like to you and this lane is rebuilt to your definition, not our keywords.
Three ways to run this. And the one you named that we would not.
Your own profile
Very quiet, by your own description. So it warms rather than leads: the headline, the banner and the about section rebuilt in words your sign-off owner approves, then light activity while other accounts open conversations.
A practice owner who checks you finds a working company, not a dormant page.
A team member's
Your inside sales lead, your marketing lead, or a 1099 rep who wants the warm leads. A real person at Exocel Bio, working their own territory.
They see every message before it goes and every reply as it lands. It stays their account.
Accounts we provide
Real named people on our team, presented as Exocel Bio representatives, set up properly before anything sends: photo, headline, about section, a history of activity.
Each one states its working relationship with Exocel Bio in wording your named owner approves, runs only inside your approved claim set, and stops on the same rules as your own accounts.
One person, one message, written from their own practice.
The connection note
One or two lines to a named owner, medical director, physician, nurse practitioner or office manager. Written from their profile and their practice. No pitch in it.
The first message
Sent only after they accept. This is where the hook you choose goes, in your approved words, with the reason we are writing to that practice in particular.
A short follow up series
Three or four messages over a few weeks, each built on something real about that practice. No two people get the same message. It ends, it does not nag.
A no stops it
Immediately, permanently, on every channel we run. Paced well inside LinkedIn's limits, in the practice's own time zone. The first two weeks run slower on purpose.
Thirty days, week by week.
Built, not sent
Lanes cut from the universe. Names checked against the live profile, not a stale record. Your exclusions loaded as a hard block before anything else.
Profiles set up. Your sign-off owner approves the claim set and every template in writing, in week one and every week after it.
Live, slowly
Connection notes only, one lane, deliberately under the limit. Nothing scales in week two.
Every reply read by a person on our side the same business day.
The second lane opens
Follow ups begin for the people who accepted in week two. The second lane starts its connection notes.
First read on what your market answers, by lane and by role.
Full pace, and the read
Both lanes at working pace inside the limits. Conversations handed over as they land, not batched.
A written read at 30 days: what was said, what was asked, which lane and which hook answer.
A conversation is a named decision maker, replying, with something your rep can use.
What we count
- A named person at a target practice, in one of the target roles, replies in their own words.
- The reply is about exovex, their current exosome, their pricing, or a meeting.
- It reaches the rep on that territory, or your inside sales lead, with the whole thread, the same day.
On the call we agree a conversations target for the first 30 days. If we miss it, the following month is on us.
Your number
Twenty new customers a month in each of your three lines, or twenty more like your top twenty. Eighty to a hundred accounts that matter today, on your own count. That is your measure, so the target is set against it and not against a reply count.
We report the ladder honestly: conversation, then a call your rep takes, then a first order. We commit to the first. You close the other two, and we never claim them.
The number is walked through live, on this call.
What it covers
- The accounts, set up and warmed, and the writing on every profile.
- The list build, the name checking, and your exclusions held as a hard block.
- The writing, the sending and the pacing, one person at a time.
- A person reading every reply the same business day, and the handoff to your rep.
- A weekly read, and the written read at 30 days.
How we can structure it
You raised two ways to structure it last Thursday. Dan takes both on live, with the number.
Whatever we agree is written down before week one, with the conversations target beside it. No handshake numbers.
Your words. Here is what each step up actually means.
The MVP
One channel, up to three accounts, the lanes we agree today, 30 days. The lowest bar that tells you whether your market answers on LinkedIn.
More accounts, more lanes
The same machine, wider. More identities as they mature, the remaining segments opened in the order the data says, not the order they were listed.
Email alongside
The same named people, one to one, from separate sending domains so exocelbio.com is never exposed to outbound. Two doors to the same person, one record, one rep.
Four months, then you own it
The whole engine across your lanes, wired into the CRM you run, your operator trained while it runs. The lists, the messaging, the data and the wiring are yours at handover.
You approve every line before it sends.
Written to the claim set your sign-off owner approves in writing, and nothing outside it. No names, no protocols, no outcomes.
B2B only, the way you already sell. Practices, their owners, their medical directors and their clinicians. Never a patient or a consumer.
Your positioning in the exact words your sign-off owner gives us. Nothing added, nothing implied, nothing borrowed from a competitor's page.
A no is a hard stop, honored the moment it arrives and permanently. Your exclusion list is loaded before the first message is written.
US medical companies, in their own words.
Enquirer Consulting Group provided the tools to allow us to personalize outreach at scale in a way that simply wasn't possible before.
ECG and Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
Six things, and week one starts on them.
Your archetypes and your lists
The archetypes and the customer journeys you already hold, plus any target or hit list, so the universe starts from yours and ours fills the gaps.
The accounts to leave alone
Current accounts, anyone a rep is working right now, anyone who has asked not to be contacted. Loaded as a hard block before week one.
Which accounts we run from
Yours, a team member's, or ours. Slide four is the recommendation. This is your call and it decides week one.
The lines, and who signs them
What can and cannot be said about exovex in writing, and the named person on your side who approves it.
The first message hook
Whether the lab tour, the microscope, a call with your Chief Science Officer, or your own potency line can be offered in a first message. Confirmed by you before a word is written.
The rep map, and who runs Zoho
Who is active, how territories are drawn, and how a warm lead reaches the right rep today. Plus who administers Zoho, so the handoff is wired to what you already run.
Deliberately not proposed for the MVP: PR, video, a website rebuild, your social, and email. One channel, done properly, then we scale what works.